SERVICES / BRANDING

Make Your Brand Mean Something.

Overview

A brand is more than how you look

It's what people recognise. What they remember. What they feel. And what they say about you when you're not in the room.

At The Pont, we build brands with clarity, character and purpose, bringing strategy, story and design together to create identities that feel distinctly yours.

Whether you're creating something new, evolving an established business or ready to take your brand somewhere bigger, we help define what makes you different and turn it into something people can connect with.

More than a logo.

Great brands aren't built around a single mark.

They're built as worlds.

The way you speak. The colours you own. The type you use. The imagery you create. The feeling people get every time they encounter you.

We look at the whole picture, then bring it together into one considered identity.

What we do.

Brand strategy

Finding the idea at the heart of the brand.

Positioning • Audience • Purpose • Values • Brand Personality • Competitor Landscape • Creative Direction

Brand identity

Turning that idea into something recognisable.

Logo Systems • Typography • Colour • Graphic Language • Iconography • Art Direction • Brand Guidelines

Verbal identity

Giving the brand a voice of its own.

Tone of Voice • Messaging • Taglines • Brand Story • Naming • Copy Direction

Brand world

Taking the identity beyond the identity.

Packaging • Digital • Social • Campaigns • Photography • Film • Print • Signage • Content • Environmental Design

Process

How we get there.

Discover.

We get underneath the business where you are, who you're speaking to and where you want to go.

Define.

We find the idea that gives the brand meaning and establish the creative direction around it.

Design.

Strategy becomes identity. Type, colour, imagery, language and form begin working as one.

Refine.

We question it, test it and strip away what doesn't need to be there.

Deliver.

A brand system made to live in the real world and grow with you.

Ideas made visible.

View our work →

Colleagues Abroad

Leven Gin

CleanCo Australia

Something more specific in mind?

Not every brand needs the same thing. Sometimes it starts with a name. Sometimes a new identity. Sometimes the brand exists, but the world around it hasn't caught up yet.

We shape the engagement around what the idea needs.

Naming • Brand Strategy • Brand Architecture • Packaging • Web Design and Development • Campaigns • Photography • Film • Content • Copywriting • Art Direction • Ongoing Creative Direction

Tell us what you're building.

You don't need to arrive with the answer.
That's part of what we're here for.

Start a project →